Our Mission and Vision
Our mission requires the highest ideals and dedication. CF Wellness aims to convert every Filipino into a professional and effective entrepreneur. To continuously innovate and develop products and services related to Health and Wellness.
We envision a Filipino community composed of humble and successful entrepreneurs. CF Wellness wants to become the leading catalysts and business model provider for Filipinos to become highly motivated as well as effective entrepreneurs.
- November 2008
The idea of creating “CF WELLNESS” was first realized.
- December 2008
Started strategic planning and business development.
- January 2009
- Initiate product development and market research.
- February-March 2009
Organizational development and assessment of would-be partners including suppliers, network development professionals, IT service providers and management professionals.
- April 2009
- May 2009
Started marketing campaigns, product testing and enhancement, and systems development.
- June 1, 2009
Initial kick-off in Metro Manila.
- June 20, 2009
Initiated campaigns in Mindanao.
- August 8, 2009
First grand launch in Cagayan de Oro City.
CF WELLNESS is a health and wellness company formed by an organization whose members have over a decade of experience and expertise in direct marketing, information technology, financial and corporate management.
CF WELLNESS was established with the main purpose of providing every Filipino family with all types of cheaper but world-class-FILIPINO-manufactured consumer products through a full-blown and comprehensive M-Commerce System where consumers can partake in comprehensive rewards system.
CF WELLNESS will be the first company in the Philippines to create an entrepreneurial business for the “C” and “D” brackets of our society with the LOWEST capital outlay while being supported by the company’s powerful M-Commerce System. These entrepreneurs will be the company’s main distribution channels and each of them will be provided with a captured market through the company’s Unique Consumers’ Reward Program.